Listing demoted in Best Match
eBay ranks on listing quality, and photos count toward it. We deliver clean, spec-correct photos that keep your listing where buyers can find it.
Marketplaces — eBay
eBay Listing Photo Editing & Listing Service
eBay does not police photos the way Amazon does, but it ranks them: non-compliant photos demote a listing in Best Match, and used items that hide their condition come back as returns. We edit clean, honest 24-photo sets and full eBay store graphics — billboard, logo, marketing banner and video — inside eBay's standard layout.
Seller pains
What goes wrong on eBay, and the fix
Used items returned
Buyers return items whose photos hid the condition. We photograph defects honestly, with close-ups, so the buyer knows exactly what they are getting.
Too few photos to judge the item
Most listings use a fraction of the 24 free photo slots. We build the full set: hero, angles, details, scale and what is included.
Store looks unbranded
A store without a billboard, logo and categories looks like a one-off seller. We design the full store set so repeat buyers recognise you.
All services
All services: editing, listing and store management
Image editing, listing service and store management, for eBay sellers, from one shoot.
Image editing
✓
Background cleanup, neutral background
✓
Colour accuracy & cleanup
✓
Dust, scratch & defect cleanup for used items
✓
1600 × 1600 export
✓
Named by SKU
Listing service
✓
24-photo set for one listing
✓
Honest defect close-ups for used items
✓
Title & item specifics copy
✓
Fitment & compatibility data for auto parts
✓
Copy delivered as a document
Store management
✓
Full store design set: billboard, logo, marketing banner
✓
Billboard video
✓
Store description
✓
Featured category tiles
✓
Category tidy-up
✓
Listing health checks
Image rules
eBay image size & dimension rules
eBay is permissive on looks and strict on honesty. White is recommended, not required — but overlays are banned on every photo.
| Rule | What eBay requires |
|---|---|
| Minimum size | 500 px on the longest side; at least 1 photo per listing |
| Recommended size | About 1600 × 1600 px, for zoom; 1:1 or 16:9 |
| Image count | Up to 24 photos per listing, free |
| File size / formats | Up to 12 MB each; JPEG, PNG, GIF, TIFF, BMP, WebP, HEIC, AVIF |
| Background | White or neutral recommended, NOT required. Darker backgrounds are fine for shiny items and jewellery |
| Prohibited on any photo | No borders, text, logos, watermarks, copyright notices or marketing artwork — including your own seller branding, since 2018 |
| Used items | Photos must accurately show the actual item, including defects. No stock photos for used, damaged or defective items |
| Store billboard | 1280 × 290 px, under 12 MB |
| Store logo | 300 × 300 px, under 12 MB |
| Marketing banner | 640 × 640 px, under 12 MB |
| Billboard video | MP4 / MOV, under 150 MB, about 1 minute |
| Design limits | No custom HTML store pages since 2018; no JavaScript or active content in listings since 2017. Design works only inside eBay's standard layout |
Last checked November 2026. Marketplace rules change without notice, so verify every size in the seller dashboard before a large upload.
Billboard size: older guides still say 1200 × 270. Current eBay Help says 1280 × 290, and that is the size we deliver.
What gets rejected or demoted
✗
Borders, text, logos or watermarks on any photo
✗
Placeholder images
✗
Stock photos for used, damaged or defective items
✗
Photos that hide damage or misrepresent the item
✗
Non-compliant photos demote the listing in Best Match (Cassini) search
Our quality check, before delivery
✓
Longest side about 1,600 px, under 12 MB
✓
No text, borders, watermarks or logos on any photo
✓
Used items: defect close-ups present and honest
✓
Background clean and neutral
✓
Store assets at exact sizes
✓
File names follow your SKU
Simple by design
How It Works
Five steps, from your photos to finished images.
1
Send photos & brief
Send your highest-resolution originals, your SKU list and your brand kit through Google Drive, Dropbox, WeTransfer or FTP.
2
Free sample first
We edit a free sample of 5 to 10 images first, so you see the look before you commit to anything.
3
Sample approval
Nothing scales before you approve the sample. Colours, crop, shadow and style are locked in at this step.
4
Production in batches
We edit and design in batches, named by SKU and delivered in per-channel folders, so you can upload as you go.
5
Quality check & delivery
Every batch passes a two-person check plus a marketplace compliance pass, then arrives in upload-ready folders with an open-items note.
Pricing
eBay pricing
Free sample first, then a package that fits the job.
Editing, per image
from $0.39
per image, basic cleanup; bulk tiers at 100+ / 300+ / 500+
- Background cleanup, neutral background
- Colour accuracy & cleanup
- 1600 × 1600 export
- Named by SKU
24-Photo Listing Set
Part of Store Pack
priced per listing inside the pack
- Full photo set for one listing
- Honest defect close-ups for used items
- Title & item specifics copy
- Copy delivered as a document
eBay Store Pack
$129
per store
- 24-photo set for 1 listing
- Billboard 1280 × 290 & logo 300 × 300
- Marketing banner 640 × 640
- Needs an eBay Store subscription
eBay store design needs your paid eBay Store subscription; without one, we supply the listing photo sets only.
Questions
eBay questions, answered straight
How many photos can an eBay listing have?
Up to 24 photos per listing, free. Most sellers use far fewer, which is a missed chance: buyers of used and collectible items decide from the photos, including defect close-ups.
Can I put text or my logo on my eBay photos?
No. eBay has banned borders, text, logos, watermarks and marketing artwork on every photo since 2018, including your own seller branding. Photos that break the rule demote the listing in search.
Do you edit used items differently?
Yes. Used items get honest condition close-ups, and we never hide damage or make an item look different from what the buyer receives. That is eBay policy, and it is also what keeps returns down.
What do I need for the Store Pack?
A paid eBay Store subscription. With one, we design the billboard, logo, marketing banner and category tiles. Without one, we supply the listing photo sets only.
Can you do Amazon-style infographics for eBay?
No, and you should not buy them. Infographics with text are not an eBay product: text on the photo is banned, and eBay buyers want the actual item, not a designed graphic.
How fast is delivery?
Image editing is 24 hours standard. A full 24-photo set and store pack take about 3 days. Final turnaround is confirmed before work starts.
Free trial
Start with a free sample, not a sales call
Send 5 to 10 images and we edit them free, so you see the look before you commit. No card required.
Try It Free Before You Order
Send sample images and judge the quality yourself. No card, no commitment.
Amazon, eBay, Etsy and Shopify are trademarks of their respective owners. Image Editing Asia is an independent photo editing service and is not affiliated with, endorsed by, or sponsored by Amazon.com, Inc., eBay Inc., Etsy, Inc., or Shopify Inc.