Thumbnail cropped badly in search
Etsy crops thumbnails to square, and a first photo under 635 px can rank lower. We centre the product with spare space, so the thumbnail survives every crop.
Etsy is aesthetic-first, not compliance-first: the first photo is the thumbnail in search, and buyers choose the shop that looks handmade, warm and real. We edit thumbnail-first listing photos, lifestyle and mockups, and full shop branding — banner, icon, sections and SEO — while keeping the one unedited photo of the real item that Etsy requires on every listing.

Etsy crops thumbnails to square, and a first photo under 635 px can rank lower. We centre the product with spare space, so the thumbnail survives every crop.
Etsy expects a true-to-life photo of the real item. We clean, we do not composite a fantasy: the hero shows the actual item, honestly lit.
Buyers remember shops, not single listings. We design the banner, icon and sections to one look, so the shop feels like one maker.
Etsy search runs on titles, 13 tags and attributes. We write copy from buyer phrases, with every attribute filled and the most specific category.
Image editing, listing service and store management, for Etsy sellers, from one shoot.
True-to-life cleanup & colour
2000 px Etsy export, sRGB
Thumbnail-safe centre crop check
Unedited original always returned
Listing photo set: hero, lifestyle, detail, scale, packaging
Mockups: frames, devices, planners, apparel, POD items
Listing SEO: title, 13 tags, attributes, description
Silent listing video, 5–15 sec
Pins, 1000 × 1500
Big banner 1600 × 400 & mini banner 1600 × 213
Shop icon 500 × 500 & profile 400 × 400
Order-receipt banner, carousel & collage (Etsy Plus)
Shop sections, About & policies
Shop-wide SEO review
Etsy's first photo is the thumbnail. These are the sizes and rules your shop must meet.
| Rule | What Etsy requires |
|---|---|
| Listing photos | 2,000 px wide and tall recommended |
| First photo | 635 × 635 px minimum, or the listing can rank lower in search |
| Image count | Up to 20 photos per listing |
| Formats | JPG, PNG, GIF, SVG, HEIC; sRGB. Animated GIF not supported |
| File size | Images over 1 MB may fail to upload on a slow connection |
| Transparency | Transparent PNG is not supported — transparent areas show as black. Never upload a print file as a listing photo |
| Authenticity | Every listing must include at least one unedited photo of the actual item against a real background. Never edit to hide flaws or damage |
| AI edits | If AI was used to edit any listing photo, it must be noted in the listing description |
| Thumbnail | First photo should be horizontal or square, subject centred, with spare space for crops |
| Listing video | Up to 2 videos per listing, 5–15 sec, silent, under 100 MB |
| Big shop banner | Minimum 1200 × 300; recommended 1600 × 400; text in the centre 60% |
| Mini shop banner | Minimum 1200 × 160; recommended 1600 × 213 |
| Shop icon / profile | Icon 500 × 500; profile 400 × 400 |
Last checked November 2026. Marketplace rules change without notice, so verify every size in the seller dashboard before a large upload.
Photo count conflict, flagged openly: Etsy's own help now allows 20 photos per listing, while several 2026 guides still say 10. We build for 20.
Editing a photo to hide flaws or damage
Images that create false expectations about the item
A print file uploaded as a listing photo
Transparent PNG, which shows as black
AI-edited photos with no disclosure in the description
First photo under 635 px, which can rank lower
2,000 px or more, first photo 635 px or more
sRGB, JPG under 1 MB where possible
Unedited original present in the delivery, flagged as the mandatory unedited shot
First photo horizontal or square, subject centred, spare space for thumbnail crops
AI-edited images flagged for your description disclosure
Banners at exact sizes, text in the centre 60%
Five steps, from your photos to finished images.
Send your highest-resolution originals, your SKU list and your brand kit through Google Drive, Dropbox, WeTransfer or FTP.
We edit a free sample of 5 to 10 images first, so you see the look before you commit to anything.
Nothing scales before you approve the sample. Colours, crop, shadow and style are locked in at this step.
We edit and design in batches, named by SKU and delivered in per-channel folders, so you can upload as you go.
Every batch passes a two-person check plus a marketplace compliance pass, then arrives in upload-ready folders with an open-items note.
Free sample first, then a package that fits the job.
from $0.39
per image, basic cleanup
3 images free
trial for Etsy shops
$79
per shop
Etsy counts conflict in sources: Etsy's own help now allows 20 photos per listing while several 2026 guides still say 10; we build for 20 and flag it here rather than hide it.
Etsy's own help now allows 20 photos per listing. Several 2026 guides still say 10, so we flag the conflict here: we build for 20, and your shop gets the full set.
Yes. Etsy requires at least one unedited photo of the actual item against a real background on every listing, and you cannot edit to hide flaws. We always return your unedited original untouched, flagged as the mandatory shot.
Then it must be noted in the listing description. We flag every AI-edited image in your delivery, so the disclosure is a copy-and-paste, not a guess.
Yes: frames, devices, planners, apparel and print-on-demand base items. The mockup must match the real product, so buyers are never misled about what they receive.
10 listing hero photos, a big banner at 1600 × 400 and a shop icon at 500 × 500, plus listing copy for the 10 listings, tags and attributes included.
Image editing is 24 hours standard. A Shop Pack takes about 3 days. Final turnaround is confirmed before work starts.
Send 5 to 10 images and we edit them free, so you see the look before you commit. No card required.
Send sample images and judge the quality yourself. No card, no commitment.
Amazon, eBay, Etsy and Shopify are trademarks of their respective owners. Image Editing Asia is an independent photo editing service and is not affiliated with, endorsed by, or sponsored by Amazon.com, Inc., eBay Inc., Etsy, Inc., or Shopify Inc.